She served as an executive at the May Company in the late ’60s, and during the early ’70s, as director of fashion merchandising at the now defunct B. Altman department store. "She studied in Boston at the Modern School of Fashion Design, arrived in New York in the 1950s and modelled for a time. She stood outside transfixed. Ms Mello wasn't having it. She stood outside transfixed.

She was one of the first women to rise to leadership in retailing, and her aesthetic helped shift the landscape of American fashion.Donna Karan reminisced recently about a morning in the early 1980s when she saw the first collection she had designed under her own label showcased in the windows of Bergdorf Goodman. “Dawn changed lives, and she certainly changed mine,” said Mr. Ford, a little-known designer at the time, who flourished under Ms. Mello’s tutelage and went on to become the company’s creative director when she left in 1994 to return to Bergdorf as president.In 1999 she left once more, eventually joining Ms. Wikstrom to form a consulting firm for luxury clients. Later she was the president of her own firm, Dawn Mello & Associates LLC. She hovered over the table, intent on restoring a semblance of order and eye appeal.“Inevitably, some salesperson would approach to offer help,” Ms. Kramer recalled. "Ms Mello made the most of that role, influencing the look of the windows, floor displays and advertising. Another vital part of the job was to scour the marketplace for trends and talent that could create an exclusive image for the store.There was a time in the early 1980s, she recalled, when she found herself sprinting across the street to a neighboring specialty store, and accosting a young window dresser. She stood outside transfixed.“I felt like Audrey Hepburn window gazing in ‘Breakfast at Tiffany’s,’” she recalled. "When she visited Barneys New York, she would always stop at the Mark Cross table," said Martha Kramer, a former executive at Ungaro whose husband was president of Mark Cross at the time.The merchandise, rifled by shoppers, was left in disarray. ""She had always been shy, especially when it came to dealing with celebrities," said Myra Hackel, Ms Mello's friend and administrative assistant of 30 years. “The focus was always her work, never her own popularity.”“She had always been shy, especially when it came to dealing with celebrities,” said Myra Hackel, Ms. Mello’s friend and administrative assistant of 30 years. “And Dawn would politely wave them away. "And Dawn would politely wave them away. Mello in 1975. ‘It’s fine, I’m just straightening,’ they were told.”Dawn Mello, Who Revived Bergdorf Goodman and Gucci, Dies at 88Dawn Mello with Gucci products in 1990. Ms. Mello begged off. Ms Hackel pleaded with Ms Mello, who was in her office, to descend to the sales floor to welcome Stone. If she asked you to take a look at something, a new designer’s sketches or portfolio, that’s what you did.”Robert Burke, who succeeded Ms. Mello at Bergdorf and is now a luxury retail consultant, summed up her influence: “She took a position.”In the ’80s and early ’90s, “an effective fashion director had the idea, sourced it, manufactured it, figured out how to promote it, how to extend its life,” Mr. Burke said. "Dawn changed lives, and she certainly changed mine," said Ford, a little-known designer at the time, who flourished under Ms Mello's tutelage, and went on to become the company's creative director when she left in 1994 to return to Bergdorf as president.In 1999 she left Bergdorf once more, eventually joining Wikstrom to form a consulting firm for luxury clients.

"He was wearing a great-looking outfit," Ms Mello recalled, "so I said, ‘Gee, can you tell me who designed this?'" Afficher les profils des personnes qui s’appellent Mello Dawn. "One of the great lessons I learned from Dawn," Ford said, "is never to hire anyone you wouldn't want to have dinner with. Dawn Mello, Who Revived Bergdorf Goodman and Gucci, Dies at 88 She was one of the first women to rise to leadership in retailing, and her aesthetic … She was 88.To admirers she was a force field, one of few women to rise to leadership positions in retailing, wielding clout, first as Bergdorf's vice president and fashion director, then as president. She was 88.To admirers she was a force field, one of the few women to rise to leadership positions in retailing, wielding clout, first as Bergdorf’s vice president and fashion director, then as president. "You go down and greet her," Ms Hackel was told.Her stringent aesthetic and sense of correctness never deserted her, friends recalled.


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