Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Next Post. What impact do cause-related marketing campaigns have on consumer buying behaviour? “double, double toil and trouble”: how marketers trapped mortgage-ridden customers into buying subprime loans. How important is location to customer choice in the UK’s airline industry? Home » Blog » Dissertation » Topics » Marketing » 37 Marketing Dissertation Topics | Research Ideas, By Liam How do ethical purchase intentions and ethical awareness affect purchasing behaviour? Why have functional applications on Facebook achieved so little success compared with their fun counterparts? How can firms personalise their products? Marketing dissertation topics 2018. by Rodrigo Perez Vega | Jan 18, 2018 | Postgraduates, Research tools, Undergraduates | 0 | Once again is that time of the year: the opening of dissertation season. An analysis of ethical issues in marketing to children through the Internet- a literature review. How can banks use pricing strategy to boost customer satisfaction and profitability. How do prospecting methods differ in an online and offline environment? What are the effects of a successful digital marketing campaign on Dior’s brand performance? How does language impact upon brand identity? How can effective marketing improve current and future fashion retail performance? Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. Exploiting the patriotic feelings of people in the advertisements. If you have several good ideas for your academic project and you cannot select the one to focus on, you should go to your professor. How does the importance of factors that influence online selling vary according to product type in the services industry in the UK? The role of EasyJet’s low fare online pricing strategy on changing customer demand trends? Surviving economic volcanoes in tourism: how Irish hotels used marketing to save themselves during the recession. How do non-profit organisations execute marketing campaigns on social media networks such as Facebook? How does visual constituency affect site identity and product attitude? Using famous athletes in advertising food products. Firm performance and corporate social responsibility. Analysis of factors affecting consumers on decisions purchasing face products. What role does timeliness play in mobile marketing communications? The impact of Fair Trade labels on consumers’ purchase behaviours? The importance of using beautiful people in the advertisements. China seems to be penetrating in the international trade which is a threat to domestic markets of the international trade competitors. The effect of brand awareness on consumers’ purchase intentions. Can an overt international pricing strategy negatively affect the brand image? Using social media to reduce the cost of direct marketing: The case of small companies in the UK. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. How do marketers take into account regional differences in “national” culture? Is word-of-mouth (i.e. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with. The types of advertising that should be banned. Marketing is a large field covering multiple areas of research. The case of the People’s Republic of China. Using SMS and email to connect with customers: Advantages and limitations of direct marketing. An examination of the mobile ringtone market in the UK. 1 Comment. Author Marvi Masud. How does location influence mobile marketing communications? A historical evaluation of major marketing breakthroughs and applications. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation: For some products and services, cultural considerations can play an important role in how marketers interact with consumers. If you study to get a degree in marketing, for example, you may be asked to compose an advertising dissertation.

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