Workplace attitude can be either positive or negative. Attitudes always imply a subject-object relationship. Attitudes have cognitive, affective and behavioural components.12. It seems that you have disabled your Javascript.

All Rights Reserved.Oops! A neutral view is said to be the opinion and not attitude where there is no emotional tone.7. 3. CONSUMER BEHAVIOUR – 4 : ATTITUDE 1. The reaction is either mild or violent or normal.

Such attitudes are absolutely the individual’s personal attitudes and are not shared by others.
The attitudes may be right or wrong, but undoubtedly the communication network plays a vital role in the formation of attitudes.One’s affiliation to the groups helps in the formation of attitude. Their attitude is more theoretically oriented.Guided by utility and practical value of an object economic type persons try to find out the benefit and utility of an object. He cannot accept or believe or love anybody. Look sharp and organized: Iron your clothes, polish your shoes, and practice good hygiene and grooming. A favourable attitude is considered as having some positive values while a negative attitude is looked upon as having unpalatable and negative implications. And Once These Personalities In Astrology Get Going, There's No Stopping The Negativity. If you’re the parent to a 4-year-old, you know each day can be a challenge. Attitude denotes a functional state of readiness which determines the organism to react in a characteristics way to certain stimuli or stimulus situations. Attitude is called the evaluative orientation towards the social world which is mostly expressed verbally and, therefore, it can be measured. It decides how to act or behave in a particular situation.Attitude is a kind of habit. In other words, it indicates the direction and intensity of an individual’s evaluation.In further simple terms, it involves a kind of emotion experienced towards the object of attitude say love or hatred, like or dislike, palatable or unpalatable feelings. However, there may be some exception and individual difference depending upon the personality of the concerned individual. The emotional feeling tone in attitude may be due to motivational as pointed out earlier.The individual is forced to develop either a favourable or an unfavourable attitude because of the pressure of social environment or due to the nature of reaction of one individual with another individual which is always attached with some feeling tone.8. Values are the ideals, whereas attitudes are narrow, they are our … Through the process of socialization the human being conforms to these social norms and traditional values. The strength and range of an attitude depends upon the strength of the experience and learning of the organism.If the organism has learned that people of certain caste are inferior, he will have a negative attitude towards such castes. information regarding a... 3. (b) The affective component of social attitude refers to the emotional aspect of the attitude which is very often a deep rooted component and resists most to change. These theorists have emphasized on identifying the nature of the stimuli that lead one to develop and maintain specific attitudes.Staats (1975), Staas and Staas (1958) have tried to explain the formation of attitudes through basic learning processes. From birth onwards, every individual is exposed to direct and indirect stimuli of the environment which teach him to hold certain ideas, values and beliefs.Through the process of socialisation when one is taught to associate good or bad feelings, dos or donots, favourable and unfavourable experiences with certain actions or behaviour patterns, he develops certain consistent attitudes. He becomes a social or antisocial.

Children and adults form attitudes very often based on suggestions and second hand experiences. Such attitude is qualified by faith and belief and emotion and not coloured by reasoning.People of all other attitudes would try to examine the cause of flood with reason while people with religions attitude will say that Gods’ desire has been implemented and what God has done is for the well being of the people. Ironically, both the kinds of Attitude have an equally important role in an organization. Just because we have an attitude that does not mean it is correct. Attitude towards Jews, Blacks, and Whites, socio-economically backward classes, objects and persons grow out of this. It can be strengthened or weakened, can be changed from palatable to unpalatable or from favourable to unfavourable and vice versa.9. Cognitive Component. Those objects and persons which satisfy his needs he develops a favourable attitude towards them. Attitudes give a direction to one’s behaviour and actions. Attitude cause us to behave in a particular way toward an object or person. It helps in fulfilment and self realization. If a person mostly develops all unfavourable attitude, his life becomes miserable. In other words, it refers to his ideas about the object.

But personal attitudes may develop out of one’s own interaction, contact and firsthand experience with the attitudinal objects and other objects related to it. After differentiation integration of different value structures and attitudes which encompass them take place.This gives a direction to any attitude. These are-Attitude is something that lies between emotions and thought processing.


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