Bates will continue to be aligned with Ogilvy under the existing ‘one company, two brands’ arrangement. As the Asia head of Bates, his mandate includes the Indian region. And the dollar quickly followed.Or Lavazza, whice created an espresso machine to be housed inside a Fiat 500L. View David Mayo’s professional profile on LinkedIn. His brief is to galvanise the agency leadership, develop the Bates brand and establish a new network model. He said that collaborating and pulling in more people together results in brand new ideas and a good example of this is Bates CHI & Partners in India. Mayo is based in Singapore right now. All pages of the Website are subject to our terms and conditions and privacy policy. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead,Some of the best minds in the business including Shashi Sinha, Vikram Sakhuja, Anupriya Acharya, Sam Balsara, CVL Srinivas, KV Sridhar to share insights on shifting media mindset on Nov 25, 2013,With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead.exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.25000+ Industry Leaders already read it everyday.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of digital.Bates CHI & Partners appoints new leadership team in Jakarta, Indonesia,Sanjay Thapar, Group CEO, Bates Chi & Partners India puts in his papers,Year one was about going to base camp, it’s not the destination: David Mayo,Marketers in India are becoming lot more comfortable with the role of data: David Mayo,Social media is democratising information in all forms: David Mayo,Stage set for the Mumbai leg of exchange4media Conclave,Neil Stewart, Gerry Boyle, Matt Blackborn, David Mayo @exchange4media Conclave,Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25,Paytm First Games launches 'Make the Right choice' campaign with Sachin Tendulkar,BharatPe launches own cricket team of brand ambassadors,Sri Adhikari Brothers launches training initiative 'Masterminds',Rapido's digital campaign #CaptainsOfTomorrow captures gully cricket fever in India,MakeMyTrip's ‘Life Ka Karo Game On’ campaign asks people to reclaim joys of life,20 crore watched IPL opening match on TV: BCCI Secretary,There is no question of any trust deficit between broadcasters and TRAI: RS Sharma.Radio industry hopeful of a well-tuned Q4?Charanjeet Singh Arora resigns as CEO of GroupM’s Kinetic India.Khatabook ad: Finally an IPL spot that hits a creative sixer?MPL launches Rs 99 ticket campaign with Manoj Bajpai & Prakash Raj ahead of IPL,Alia Bhatt & Ayushmann Khurrana named brand ambassadors of JSW Paints.Why is Housing.com spending 60% of marcom budget in its first-ever IPL spot buys?Network appoints Harish Shriyan & Amit Ray as Executive Directors,The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S. “What it lacks is profile. To prevent any dangerous distractions, the machine only works when the car is stopped.In Spain, luggage brand Miquel Rius collaborated with Hospital Sant Joan de Déu to create a school backpack that reduces the load on children’s spines when they carry heavy school books.Apart from the inevitable reward of human interaction, what makes these partnerships exciting is how all these brands tapped into a widely dispersed but connected world for new ideas and products.What is your collaborative idea that you could bring to the client’s table? Mayo believes that with the influence of consumers growing, this constant interaction of people can effectively be used to generate content as “people control more media than they realise”.He further said that even creatives need to adapt to this change effectively as new media today fuels desire and has created a platform for people to dictate content. As the Asia head of Bates, his mandate includes India. Isaac, the current chairman of Bates Asia, will retire by the end of the month.Isaac says in an official communiqué, "David (Mayo) is one of Asia's most experienced and creative agency leaders, with a very strong track record in building brands and driving creativity.

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